Your Next Call Shouldn't Become Someone Else's Customer.
Meet Marla, Ethigrow's AI receptionist. She can answer calls, understand what prospects need, handle routine questions, qualify opportunities and schedule appointments — based on how your business operates.
Meet Marla
Don't watch another AI demo. Have the conversation.
“What kind of business do you run, and how are incoming calls handled today?”
Your Customers Don't Always Wait for a Callback.
When the phone rings at the wrong moment, your team has to choose between what they're doing now and the opportunity on the other end.
Missed Opportunities
Some callers leave voicemail. Others simply try another business that answers first.
Staff Interruptions
Your team shouldn't have to interrupt customers, jobs or important work every time the phone rings.
After-Hours Calls
Prospects don't always call during business hours. AI can provide another layer of coverage when your team isn't available.
Don't Imagine It. Experience It.
Marla isn't a prerecorded demo. Open the live demo page and have a real conversation with EthiGrow's AI receptionist.
Talk to Marla Demo
Experience the AI the same way a real prospect would. Ask questions, explain your business, raise an objection, or see how Marla handles a booking conversation.
From Incoming Call to Meaningful Next Step.
Your AI receptionist can be configured around the way your team already handles conversations and appointments.
Your Business Doesn't Answer Calls Like Everyone Else.
A roofing company shouldn't qualify callers like a medical clinic. A real estate agency shouldn't schedule conversations like an HVAC company. That's why your AI receptionist is mapped around your actual business process instead of forcing you into a generic script.
We Learn Your Business Before Building Your AI.
Meet Marla
Experience conversational AI for yourself.
Consultation
Sara learns how your business currently handles incoming calls.
Workflow Mapping
We define what AI should answer, ask, book, transfer and escalate.
Build & Test
The receptionist is configured and tested against real-world scenarios.
Launch
Your AI receptionist goes live with the agreed workflow.
Start With Call Coverage. Scale Into a Complete AI Front Desk.
Every plan includes a professionally configured AI receptionist that can answer calls, qualify leads and book appointments. Choose the level of automation, capacity and ongoing support your business needs.
Managed AI Receptionist
For businesses that want us to build and manage a reliable AI receptionist without needing to learn the technology themselves.
- ✓ Up to 600 AI voice minutes/month
- ✓ Typically ~120–150 conversations*
- ✓ Done-for-you AI receptionist setup
- ✓ Custom Knowledge Base & FAQs
- ✓ Lead capture & qualification questions
- ✓ Appointment booking & calendar integration
- ✓ Human call transfer / escalation
- ✓ CRM contact updates & call summaries
- ✓ SMS appointment confirmation
- ✓ Basic post-call automation
- ✓ Email support
AI Receptionist + Automation
For businesses that want AI to answer and book calls, plus automate more of what happens before and after the appointment.
- ✓ Everything in Managed
- ✓ Up to 1,200 AI voice minutes/month
- ✓ Typically ~240–300 conversations*
- ✓ Advanced lead qualification & call paths
- ✓ Multiple booking paths / calendars as needed
- ✓ Advanced call routing & escalation
- ✓ CRM pipeline & opportunity automation
- ✓ Appointment reminder automation
- ✓ No-show recovery workflows
- ✓ Unbooked-lead follow-up automation
- ✓ Priority support
- ✓ Monthly transcript review & AI optimization
AI Front Desk Scale
For higher-volume or more complex businesses that need more capacity, multiple call paths and deeper front-office automation.
- ✓ Everything in AI Receptionist + Automation
- ✓ Up to 2,500 AI voice minutes/month
- ✓ Typically ~500–625 conversations*
- ✓ Up to 2 AI voice agents
- ✓ Multiple departments / service call paths
- ✓ Multiple calendars & advanced routing
- ✓ Advanced CRM pipeline automation
- ✓ Missed-call & unbooked-lead workflows
- ✓ Priority implementation changes
- ✓ Priority technical support
- ✓ Monthly transcript & performance review
- ✓ Monthly AI optimization / strategy session
What Would Marla Look Like Inside Your Business?
We'll look at how calls currently move through your business and identify where an AI receptionist could realistically help.
- ✓ Current incoming-call process
- ✓ Common customer questions
- ✓ Qualification requirements
- ✓ Booking and calendar process
- ✓ Human handoff and escalation
Before You Meet With Us.
Before You Decide Whether AI Fits Your Business, Talk to It.
Speak with Marla yourself. If there's a meaningful use case, book a consultation and we'll map out what your own AI receptionist would actually need to do.